The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian
Sunday, January 17th, 2010
Product Description
Women of color generate nearly $1 trillion in consumer spending and another $230 billion as entrepreneurs. Yet most companies market to women as a monolithic group, aiming primarily at White women.
With groundbreaking proprietary research, Miriam Muley explores how cultural and ethnic differences shape the way women respond to life experiences. She encourages companies to embrace the cultural and ethnic identity of women of all colors with the same tenacity,… More >>
The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian
