With the birth of Web 2.0, you don’t need to leave your seat to find a dozen online advertisements that claim you can earn passive income by establishing an internet marketing business. The formula sounds simple: Find a niche, drive traffic, push, pull and dangle an electronic product for purchase. Instant gratification and a quick buck, right? What most internet marketers don’t tell you is how many things they have to throw against the wall to get one to stick. I have personally tried internet marketing in product categories that would be considered extensions of my primary business and bombed miserably. Where one formula worked, another failed.