Niche markets, when identified can result in a highly profitable business model. As not all entrepreneurs are looking to get into these sometimes small ventures. So lets look at some examples.

One of the most successful independent publishing companies in business today is that of Dan Poynter, author of an how-to book on hang-gliding. Too narrow a market? You might think so, but it didn’t turn out that way. Dan sold tens of thousands of his self-published hang-gliding books under his own Para Publishing imprint. The fact that his book was highly targeted to a specific readership of persons with a shared interest made marketing it feasible for a one-man company such as his.

Success will never come from being a small fish in a big pond you have to become the big fish in a small pond. This is exactly what niche marketing is all about and it goes quite contrary to the traditional business philosophy of blanket marketing where your only goal is to get as many people as possible to see your offer.

For niche marketing it is easier to write about subjects you know, especially at first. Later you can expand your writing to include new topics which require more research and effort.