For a small business with a limited investment or even for an online marketer, niche marketing promises several advantages. Niche marketing targets a group within a target audience, which is highly specialized and responsive to what you are offering. The people in a niche group are bound by common interest and aptitude; this means if you promote a product or service for this niche group, you will not require heavy investment nor will you require to market tirelessly.

Marketing to a mass market can be extremely expensive. Most of the time you cannot target your perfect prospective customer properly because the market is too broad with wildly-different needs and desires. For example, if you make a living selling life insurance, selling your product to a group of people interested in “insurance” would be ineffective. Some need car insurance. Others need homeowner’s insurance. Still others need health insurance. To be more effective at selling your product you need to focus on a market within a market. You need to focus on niche marketing. This article will provide three tips you can use to start marketing to a niche.