One of the absolute most prolific pieces of advice for prospective affiliates is to work within their passions-to find their niche market in an area of personal interest and stay with it.  While there is a place for niche marketing in affiliate marketing, it is not what you have been led to believe that it is.  For sure, “work within your personal niche” is one of the worst pieces of advice given to new entrepreneurs, and the cause of multitudes of affiliate failures.

Do what interests you; find your niche; do what you are passionate about; sell the products that interest you the most.

In 2004, Chris Anderson coined the phrase “The Long Tail” in an article in Wired magazine to encapsulate how companies like Amazon could create a market niche – actually, thousands of market niches – and use them to build their business. Someone at Amazon described their long tail niche marketing strategy like this:

“We sold more books today that didn’t sell at all yesterday than we sold today of all the books that did sell yesterday.”