Niche Envy: Marketing Discrimination in the Digital Age

January 8th, 2012

Niche Envy: Marketing Discrimination in the Digital Age

Niche Envy: Marketing Discrimination in the Digital Age

We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted–to be valued as a customer. But if we thought about it, we might realize that we’ve paid for this special status by turning over personal information to a company’s database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer’s preferences and spending history–or even by race, gender, and political opinions–what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life?Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of “customer relationship management” (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing–pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

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InterNiche Technologies contributes NicheTask? to the Open Source community FreeRTOS.com established as the developer site for this tiny embedded operating system

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San Jose, CA (PRWEB) March 2, 2004

InterNiche Technologies contributes NicheTaskÂ? to the Open Source community. InterNiche Technologies, Inc. announced today the Open Source contribution of its NicheTask embedded operating system technology to a new independent, collaborative project site, www.FreeRTOS.com.

The contribution of NicheTask gives the OEM community a multitasking embedded operating systems with a proven track record that has been expressly designed for embedded systems with severely limited resources. While many commercial Real-time Operating System (RTOS) products are available, many deeply embedded devices do not require all of the services provided by these RTOS platforms. NicheTask was developed by InterNiche to meet the needs of those applications that do not require a preemptive RTOS. The contribution includes: complete ANSI “C” source code for high portability, make/build files, and a number of ports, including a Windows reference port. NicheTask can be used on any 8, 16, 32 or 64-bit CPU, MPU or SoC.

“NicheTask is ideal for those developers that need to transition from a ‘bare machine’ environment to one with a minimal thread scheduling mechanism,” commented Chip Downing, vice president of sales at Validated Software. “We expect to support NicheTask with a full DO-178B Validation Suite in the coming months,” he continued.

InterNiche will actively work with the open source community to develop additional ports, provide support and continue development of NicheTask. The source code for NicheTask is royalty free and freely available to commercial and non-commercial users under the NicheTask Open Source License. Users may download the OS code and ports for popular MPU platforms from the FreeRTOS.com developer site, http://www.FreeRTOS.com.

NicheTask is an attractive alternative to developing an in-house kernel. It doesnÂ?t tie up in-house resources and is:


Ready-to-use, market tested and proven technology

Fully documented

Supported by GNU and commercial development tools

Compatible with InterNiche protocol products offerings

Fully ROMable

Highly portable, numerous ports already available

Enhanced and supported by an active user community

NicheTask is an easy-to-use, universal operating system software platform for different embedded device and appliance platforms.

“Our goal in releasing NicheTask under a less restrictive non-GPL license is to make available a small, lightweight multitasking system to the embedded community without worrying about sharing their proprietary application code,” said Brian Ramsey, vice president of marketing at InterNiche. “NicheTask has been distributed with the InterNiche’s NicheStackÂ? products for a number of years and has been utilized in hundreds of embedded products. We will continue to distribute and support our own free version of NicheTask to meet the needs of our embedded TCP/IPv4/v6 stack customers.”

NicheTask is a multitasking operating system with a round-robin scheduler that contains only task control logic. The API has been designed for easy software reuse — NicheTask applications can later be mapped to more sophisticated embedded operating systems, such as µC/OS-II. Developers define their own system services and synchronization macros and then by simply #defining these mechanisms to the RTOS calls. A embedded project design can start with NicheTask and upgrade or convert to a different embedded OS at a later time without having to re-port their protocol stack and application code.

Multitasking is a technique to allocate CPU/MPU processing time among several tasks. While executing a task, other tasks have a small amount of state information stored in task stack. By default, all NicheTask tasks execute with the same priority and they are executed in the order they become Â?ready-to-runÂ?. Once a task gains control, it runs until it completes, voluntarily blocks, or terminates. The programmer has control over the length of time that a task is allowed to run so it will not lock the system. Tasks can be dynamically created, with each task having its own stack and control structure.

The FreeRTOS.com community welcomes new member companies and individuals that want to collaborate and contribute to the NicheTask project. It harnesses the pool of talented embedded developers, will lead to further enhancements of NicheTask functionality by leveraging the imagination, development and debugging efforts of the NicheTask user community Full details of the NicheTask open source project, joining the NicheTask newsgroup, source code, ports and documentation are available at http://www.FreeRTOS.com.

About FreeRTOS.com

FreeRTOS.com is a collaborative open source software project that has been founded by InterNiche around a core embedded developer community interested in creating and supporting a small and reliable embedded operating system. By collaborating and sharing enhancements, embedded developers can concentrate on their areas of expertise and the creation of next-generation embedded devices. For more information please visit www.FreeRTOS.com.

About InterNiche

InterNiche Technologies has been developing and licensing networking management and configuration software for embedded systems since 1989. Hundreds of thousands of products depend on InterNiche software as part of their core functionality. Customers include companies such as 3COM, Ericsson, Intel, Hewlett Packard, Nortel Networks, Raytheon, Samsung, Siemens, and many more. For more information please contact sales@iniche.com or visit InterNiche on the web at www.iniche.com.



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Home Page > Internet > SEM > Niche Finder Software – Essentials You Need To Know About Niche Finder Software Before You Buy

Niche Finder Software – Essentials You Need To Know About Niche Finder Software Before You Buy

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Posted: Jul 15, 2008 |Comments: 0

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Finding a profitable, low competition niche is about as essential as it gets when it comes to making money online. So, how do you find that perfect niche?


Research, research, research. Sorry about that, the fact is there really is no other way but, having said that, if there is a need then there is always or usually always a bit of software that will do it for you.


The process of Finding a niche market is no exception. As is also always the case some software is good and some software is bad so here are some of the essentials that need to be included in effective niche finder software.


Always remember though, in the process of finding a really good niche, research is still the key and software can only shorten the process but cannot and will never eliminate the need for research.


#1:Search Results. Where are the results coming from? Any results you’re going to get will be based on “keywords” and In order for the software to work it has to connect up to the various places online that keep track of how many times at keyword is used. The question to ask then is how many places is the software connecting up to and how accurate it is. As always, test your software first and make sure that you do not have to pay to test it. Most niche finder software that you will find has a guarantee period but some doesn’t so make sure.


#2:The Basics. There are certain basic settings that the niche finder software needs to have. These are; “broad match” which means the software will tell you how many times a keyword phrase is searched in the major search engines.


By broad match I mean that the keywords that you are researching our anywhere in a sentence or phrase which is as compared to “exact phrase match”. The exact phrase match shows how many times your exact keyword phrase is searched and you can find it by knocking in your keyword phrase into the various search engines in “quotation marks”.


This is the money match because the exact phrase match returns are dramatically smaller. Knock out your competition because in focusing on these keywords it is much, much easier to place on the first page of the search engines and that is after all the place you really need to be. I can’t imagine any niche finder software that didn’t include this but, make sure it is there nonetheless.


#3:PPC.You will probably want to, if not now then eventually, advertise with Google adwords or Yahoo etc. so your software should include a facility to find out how much your keyword is going to cost you to promote it.This is a tricky one because there are a lot of factors involved but a rough idea is nonetheless a good thing to have and should be included in the software.


#4:KEI.If you’re not familiar with “KEI” go to Wordtracker but simply put its a designation used to give you some idea on how your keyword will perform. Different applications call it different things but broadly speaking it is the figure you get when you balance search result against competition. Again, this designation is probably trickier than PPC as mentioned above.


In my experience the Wordtracker KEI is just about less than useless, I have tried it on a number of times and found it to be a complete waste of time. However, although probably inaccurate it is a good thing to have because it can give you a rough idea and should be included in your software if only as a point of reference.


These are the basics but if you are going to buy niche finder software then be aware that online there are any number of applications that include many more options. As always the more options you have the better results you’ll get.


It is also essential to remember that whatever results your software gives you must check these results against the search engines. Always go to the search engine and knock in your keyword or keyword phrase and see what you come up with.


Look at the competition; what are they saying? What are they offering? Are the returns in the search engines for the keywords that you find with the niche finder software relevant to you and your website?


Will those keywords create interest or sales? At the end of the day software can only point you in a usable direction, the rest is always up to you.

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To learn more about Niche Finder Software and the software that I personally use and honestly could not do without go to:seo.10000backlinks.com

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I want to design a website about BARCELONA but something different – with a niche to it. Any ideas?

December 17th, 2010

Question by Paul S: I want to design a website about BARCELONA but something different – with a niche to it. Any ideas?
Also a niche travel website. Any ideas. What do you look for often but can never find ifnromation on?

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Answer by FAQguy
Biggest searches are for cheap accomodation as Barcelona can be pricey.

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Niche Retail Announces Enterprise Partnership with Magento ? Offering Open Source eCommerce Solutions

December 16th, 2010

Niche Retail Announces Enterprise Partnership with Magento – Offering Open Source eCommerce Solutions












Niche Retail


Sylvan Lake, MI (PRWEB) October 18, 2010

Niche Retail LLC, an industry leader in providing world-class eCommerce solutions, announces its recent Enterprise Partnership with Magento. As a Magento Enterprise Partner, Niche Retail joins a dedicated community of developers and designers working together to expand and improve upon the core functions of the world’s fastest growing eCommerce platform.

With Magento, Niche Retail will further advance its online sales channel capabilities. Niche Retail designs, builds and operates Direct-to-Consumer and Business-to-Business online sales channels for leading national and international brands.

“We use our experience and expertise as a retailer and technology innovator to enhance brand equity, increase sales and improve margin by providing strategic eCommerce guidance, site design/development, promotion, SEO, site management, analytics, customer care and distribution,” said Niche Retail Co-Owner and President Tyler Smith.

“The partnership with Magento represents a significant commitment to innovative technology which aligns with our unique capabilities as an innovative eCommerce leader in the industry.”

Magento is an open source eCommerce platform that provides clients complete flexibility and control over the appearance, content and functionality of their online store. With its modular architecture; advanced applications and themes; and marketing, merchandising and content management tools; Niche Retail has the ability to customize eCommerce platforms for each of their clients to meet their unique business needs.

“By offering this platform as a possible solution, we are able to accelerate our advances in eCommerce,” said Niche Retail Chief Operating Officer Jeff Grice. “Since Magento is portable and easy to maintain, the eCommerce site becomes the brand’s asset. Therefore, if in the future our partners want to operationalize eCommerce internally they can easily accomplish this through Niche Retail.”

Niche Retail operates upwards of 20 of their own online retail stores and supports leading global brands, including Clek booster seats, phil&teds strollers, Suunto watches, Bugaboo strollers, Lafuma furniture, and Kestrel Meters.

“We are thrilled to have Niche Retail join the Enterprise Partner ranks of Magento. What makes Niche unique is at their core they are an accomplished online retailer that has expanded their business to help global brands develop their direct-to-consumer strategy and channel development based on the Magento platform,” said Magento Senior Director of Worldwide Channels, Scott Dahlgren.

About Niche Retail

As partners to leading national and international brands, Niche Retail is “everything but the brand” – designing, building and operating Direct-to-Consumer and Business-to-Business online sales channels, which enable the branded manufacturers to focus on product innovation and sales. Niche Retail provides its experience and expertise in eCommerce channel efforts to enhance brand equity, increase sales and improve margin. Niche Retail backs each partnership with warehousing and distribution support and dedicated customer care representatives at its headquarters in Sylvan Lake, Michigan. Visit Niche Retail for more information.

About Magento

Magento is the fastest growing eCommerce platform in the world with over 180 solution providers and 60,000 merchants, including leading brands, innovators and large retailers enabling over Billion in transactions each year. Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Based in Los Angeles, Magento is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the worldwide eCommerce ecosystem. For more information, visit Magento Commerce.

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